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Irishtown Branding

Irishtown is a historic community located in Fort Wayne, Indiana. Located between Calhoun and Fairfield, south of downtown, it is one of the most culturally diverse areas of Fort Wayne. With this branding, Irishtown is being brought back to life. A community built culturally to welcome all still serves that mission today.
CLIENT:

Irishtown

DATE:

March 2023

SERVICE:

Branding

The rich history of Irishtown is reflected in the new logo. A three-leaf clover, created using a heart to symbolize the community’s strong sense of unity, was duplicated and reflected to create a unique mark. The colors used in the logo symbolize the Irish heritage, with a bright and modern twist.